February 28, 2012
Bandcamp offers third way in music industry’s downloading wars
It seems that Bandcamp’s search savvy turns would-be music pirates into paying customers. They give a few intriguing examples of people clearly searching for pirated content (on Pirate Bay or for .torrent files) who wound up buying from the artist because they could get a smooth, easy experience, and in some cases, pay what they wanted for the work.
Interesting note: 40 percent of online music buyers pay more than suggested retail when asked to name their own price.
Music retail isn’t dead, it seems — it just needs a disruptor like Bandcamp to break down the wall between artist and audience.