Exploring Duluth's rock musical space since 2010

Bandcamp offers third way in music industry’s downloading wars

A few of the artists we like use Bandcamp and it prompted us to take a look and see what they have to offer. On the way to checking out the usual features/pricing we found an interesting blog post.

It seems that Bandcamp’s search savvy turns would-be music pirates into paying customers. They give a few intriguing examples of people clearly searching for pirated content (on Pirate Bay or for .torrent files) who wound up buying from the artist because they could get a smooth, easy experience, and in some cases, pay what they wanted for the work.

Interesting note: 40 percent of online music buyers pay more than suggested retail when asked to name their own price.

Music retail isn’t dead, it seems — it just needs a disruptor like Bandcamp to break down the wall between artist and audience.

 

Troomn

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